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Call us in London: +44 (0) 20 7434 7388
Contact us | Sitemap | Log in
Call us in London: +44 (0) 20 7434 7388
A/B Split Testing
Gain the maximum ROI from your messages
Take advantage of the A/B Split Testing feature available in MailPerformance.
Compare different subject lines, creative, or sending times against samples of your database. A/B Split testing with MailPerformance allows you to test several email campaigns against each other in real-time.
You define the criteria – Open Rates, Click Through rate, Unsubscribe rate, etc. – then roll out the message that best fulfils your goals.
>> Best pratice : Creating a testing program
Marketing Automation
The ultimate trigger based marketing system
Take your customer relations to the next level with MailPerformance's marketing automation. Keeping your customers happy and informed is an increasingly complex task. Your customer relationships must be managed in an efficient and integrated manner across all of your communication channels.
MailPerformance enables you to provide appropriate, personalised, automated and real time information to your most valued asset – your customers – according to your rules and triggers via email and SMS.
Customer Contact Frequency
Reverse the erosion of your database and improve the reactivity of your recipients
MailPerformance's customer contact frequency allows you to easily set limits on the number of messages that a customer will receive during a specified period of time, defined by you. This allows our clients to honour their customers’ contact frequency requests.
This will increase their reactivity, reduce their likelihood to unsubsubscribe or complain and so improving your email deliverability rates.
>> Best pratice : Control the frequency and timing of your broadcasts
Personalised Barcodes in Emails
Drive traffic to your store
Connecting your email campaigns to the real world of the high street stores, MailPerformance can add personalised barcodes to your email messages.
Promote a time-limited in store offer with a barcoded email. The customer takes the printed email to the high street outlet, the coupon is redeemed for a discount or other promotion.
The email campaign's success can be measured by analysing the barcode data captured at Point Of sale. There are many applications for the personalised barcode in the retail sector – limited time offers, store specific promotions, loyalty cards, etc.
Voice Email
Make your emails more accessible
Take advantage of the voice email feature, an innovative approach to email marketing.
By activating the voice email functionality, with a simple click, a message can be heard by the recipient. Either the entire content or just specific elements can be enabled as audio. The technology is instant and will greatly enhance subscriber accessibility.
It also has applications in educational and entertainment content.
Anti-Phishing Certification
Efficiently protect your emails against phishing scams
Phishing scams are a major concern, particularly for financial institutions and other sectors where data security is paramount. To combat these scams MailPerformance has developed the Anti-Phishing Certification feature.
As part of the initial security check the recipient is asked to select an image from a large library of pictures, together with a piece of text.
This picture and text will then appear in all subsequent messages that they receive from the sender — acting as verification of their identity.The image/text combination is known only to the user themselves and MailPerformance. It cannot be replicated by external senders.
Data Mining
Investigate, analyse and drill down into your profile database with MailPerformance's data mining tool
Dynamically interrogate your e-marketing data.
Cross campaign, cross brand/division, compare time periods, DataAnalyst gives you powerful, yet simple, data-mining access to your database.
Using OLAP technology you are able to extract the maximum value from your e-marketing data through multivariate analysis.
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