09.27.2011
The NP6 Group, creator of MailPerformance, the multi-channel E-CRM solution in SaaS mode, unveils its new logo

NP6 increases its visibility with a dynamic new identity reflecting its continued evolution and growth since launch in 1999.

As Stéphane Zittoun, founder and CEO of the group explains: "NP6 is evolving, and we wanted to epitomize this growth. Our new visual identity expresses what NP6 represents today: a group which is loyal to the values which made us successful, notably the expertise of a team which places quality and client satisfaction at the core of its priorities. All at the same time as developing our positioning; for example, the acquisition at the end of 2010 of the e-marketing agency B2D1, or the 2011 launch of a new suite of innovative products which permanently enrich our offering."

In 2011, NP6 first strengthened its galaxy of services and products with the launch of iMailPerformance, the only email marketing application dedicated to marketing professionals - agencies and advertisers - for the iPhone. Then followed EmailSpotter, a simple online solution which automates and catalogues examples of actual marketing emails. In just a few clicks, EmailSpotter enables the analysis of marketing mechanics, the latest creative trends, subject lines, personalisation and frequency of send across more than 70,000 newsletters. NP6 continues to follow its ambitious programme of research and development with new modules and functionality, producing the latest technology in anticipation of evolving market needs. In this way, new launches will be announced in the coming months.

A simplified logo, with a more rounded and compact shape... NP6's new branding embodies the dynamic combination of three identities in one: marketing software provider, agency and IT developer. A bright new future shines on this logo with its overlapping forms which evoke the spirit of innovation and adaptability of its teams. "The new attributes of the NP6 Group brand are thus aligned with our development roadmap which is taking us to the pinnacle of European e-marketing," concludes Stéphane Zittoun. NP6's new visual identity is in the process of being deployed across all the communication elements and websites of the group.